About Be Hotels

Be Hotels chain is an innovative and contemporary hotel chain that was established in early 2015 by business men Shlomi Koren and Eyal Zaslover.

The chain offers resort hotels in Eilat.
Be City Hotel – is centrally located and offers 113 rooms.
Be Center Hotel – hotel centrally located on the city’s main street, offering 52 rooms.
Be Club – All Inclusive offers 159 rooms and is located in the new hotel area at the town entrance.
Our Reservation call and internet center is located in Eilat and generates a large percentage of our sales.
The Reservation center staff fully interact with sales and travel agents from all over the country whilst promising full, punctual and professional response to most market requirements.

Our Vision
Quality improvement, creativity, innovation.
At Be Hotels we put special emphasis on professional hospitality services and our guests needs; we prompt our professional staff to “think outside of the box” and place our guests before the rest.
We consider customer satisfaction a top priority, and diligently strive to achieve this goal while constantly improving our services and standards.
We offer a quality product with a variety of additional hospitality services at high standards which combine in significantly contributing and ensuring our success in making us a cut above the rest.

Shlomi Koren

Shlomi Koren

CEO and owner

His hotel career started out 25 years ago in the Neptune Eilat Hotel as a security officer. Graduated from Cornell University - USA. Shlomi Koren has a rich resume of hotel management and, was in the past, CEO of luxury hotels of leading chains in Eilat and Tiberius. Since the establishment of Be-Hotels Shlomi constantly invests in building standards and improving service quality.

Elad Azulay

Elad Azulay

Director of Sales and Marketing

Has been in the hotel industry for the last 12 years. A graduate in industrial management with a specialization in marketing and a graduate in Online Marketing on Social Networks. Elad was formerly Manager of Convention Sales and National Sales Manager in one of the country's leading hotel chains.

Osnat Luciano

Osnat Luciano

Human Resources Manager

Graduate in Human Resources and Salary Comptroller, Osnat has been in the hotel industry for 20 years. During her work, Osnat has held various positions including Reception Manager, Training Manager and Human Resources Manager. In recent years, she owned a private work force agency.

Shuli Valer

Shuli Valer

CFO

Started out as a teacher and university lecturer. Shuli started out in the hotel industry 15 years ago as a hotel Comptroller. Shuli has a certified accountant and business administration BA graduate and a Tax Consultant certificate.

Yifat Semel

Yifat Semel

Incoming Tourism Manager

Yifat has 30 years' experience in the hotel industry and has, throughout the years work in a variety of positions in the hospitality field that include receptionist, Reservations Manager, Human Resources Manager, and hotel CEO.

Aliza Ortas

Aliza Ortas

Central Reservations Manager

A graduate of the Tadmor Hotel School Aliza started out her hotel career about 30 years ago. Her roles have included Operations Manager and Deputy Manager of Central Reservations Centers of major hotel chains in Israel.